
Harness Data Analytics for Business Success with Brenda Scott (Ep. 26)
Join Frankie Loreto and Sarah Netley as they chat with Brenda Scott, Senior VP of Data Analytics at Baker Tilly KDN, about transforming raw data into strategic assets.
Brenda explains the different facets of data advisory, comparing it to the structure of financial advisory, highlighting roles such as data engineers, analysts, scientists, and strategists. She emphasizes that businesses of all sizes and stages can benefit from data advisory, even those just beginning to track and understand their data. Using relatable analogies, Brenda illustrates how well-designed data visualizations allow businesses to monitor key metrics quickly and accurately, facilitating timely and strategic decisions. Her work exemplifies how thoughtful data processes and tools can unlock efficiency, clarity, and growth.
This episode includes discussion surrounding:
- Introduction to Brenda Scott and her role in data advisory
- Data visualization and its impact on business strategies
- Understanding data maturity and getting started with analytics
- Designing dashboards for effective business insights
- The role of data in succession planning
Connect with Frankie Loreto and Sarah Netley:
- Courtice.BakerTilly.ca
- LinkedIn: Baker Tilly Canada
- LinkedIn: Frankie Loreto
- LinkedIn: Sarah Netley
- Call: (905) 579-5659
Connect with Brenda Scott:
About Our Guest:
Brenda Scott joined Baker Tilly KDN LLP (BT KDN) as a senior accountant in 2014 after graduating from the University of Waterloo. During her time in this role, she worked primarily on assurance engagements for private enterprises. Brenda holds both a master of Accounting and a Bachelor of Mathematics, specializing in information systems management.
Brenda’s educational background, paired with her analytical mindset, allowed her to become the firm’s champion for all matters data. She pursued a graduate certificate in Data Analytics for Business Decision Making from Durham College and transitioned into the role of data analytics manager in 2019. Continuing to develop her passion for data, Brenda began working in an advisory role as part of BT KDN’s Digital team. In 2022, she became senior vice president, data analytics, providing clients with tailored business intelligence and data visualization solutions.
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